Good Beer Project

The bigger your beer belly, the better the world will be.

If everyone can do something good for their society, nation and the earth every day, the world will be a better place. The Good Company started the Good Beer Project as an avenue for people to make a handy contribution to the world. The Good Company donates 30% of its profits to different charities or environmental organisations.

#DrinkForGood

Design for Good

With a central belief of making the world a better place, I created ‘For Good’ as the brand’s battle cry. With just two words, we are able to convey a powerful message: that if people will embrace, be united, and pay it forward, we can make everyone’s life better and build a more sustainable future.

I used ‘/’ to form the brand identity. It signifies sharing, and also symbolises how the little contributions we make will slowly but surely change the world.

I chose eye-catching colours as the main colour palette to create a vibrant and innovative image.

The packaging design is based on the theme of sharing. I placed different illustrations of hands around the can, as if sharing a beer together. It delivers the idea of ‘embrace, united, and pay it forward’, and also the message of the brand contributing profits towards supporting charitable and environmental organisations.