Etrade Financial

#UStradingExpert

This brand brought the client and me on a fruitful journey in transforming the brand and its service. From “what is US Stock trading” to “what to trade”. From market unknown to market leader. From “Be Extraordinary” to “the U.S. Trading Expert”. It was a long journey, but together, we arrived at the desired destination.

Talk to the right person, in the right way.

From the start, we were clear about the target customer: the mass affluent. They are the visionaries, the higher income group who are exposed to western culture. They like being in the driver’s seat, taking control to grab every change that comes their way.

Create the market of our own.

After years of running educational campaigns about the US stock market, Hong Kong & Singapore traders began to take interest in US stocks. Our client soon established their leadership position by advertising about their robust but easy to use trading platform, which differentiated themselves from competitors.