BodiBra

#BeautyInsideOut

No woman should wear the wrong bra again.

Bodibra, formerly known as My Heart Lingerie, was founded by Ms. Ma, who possesses a deep insight and understanding of women’s lingerie. Her vision is to help every woman find the right lingerie, so they can redefine and refine their body shape, while straightening the spine and improving their health.

Every woman should be confident about themselves.

Women want to be healthy and fit. But do they know that wearing the wrong lingerie can affect their wellbeing? I believe it is important for women to understand that well-fitting lingerie has the power to affect their inner beauty, which in turn affects their outer beauty. It is not just about refine their body shape and improve their health, it will ultimately rebuild their self-confidence.

In other words, ‘from the inside out, exude your own charm’.

#BeautyInsideOut is the focus of the entire brand identity. By bringing out the benefits of Bodibra products, we demonstrate what makes you beautiful from the inside, while refining your body shape and improving your health.

The brand identity is made up of eye-catching aqua blue and orange tones, which refresh the brand and add dynamism to the image.

I applied curves and straight lines to all touch points such as packaging, membership cards, websites and other items, to bring out the product benefit of a straighter spine and refined body shape.

Let girls know the power of wear it right.

OOObiki is a product specially developed to target younger customers. With OOObiki, they can “instantly” refine their body shape and catch every man’s eye on the beach.

#Retail #Lingerie #Branding #Marketing #BeautyInsideOut