
An ideas maker, a creatives mentor, and an insightful lifestyle curator. Authenticated by the creative industry as the Red Dot Design Best of the Best winner. Creative-directed and managed projects of diverse industries including banking, finance, FMCG, F&B and retails, to name the majors.
As a witness and practitioner across our culturally disrupted markets [by technology], my approach to brand communications goes as follows:
- Put Human-Brand “Interactions” before Traditional-Digital Discussions;
- Plan Brand Strategy before Design the Visual;
- Retail the brand (off/online). Whether or not it is a retail business.
Change is good, if it is for better.
Personal Motto
Industry Recognitions
RedDot Packaging Award 2021
RedDot Design Award 2021
HKDA Global Design Award 2021 – Poster Merit
Bolivia Poster Biennial 2021 – Finalist x 2
Hong Kong International Poster Triennial 2017 GOLD Award
RedDot Best of the Best Design Award 2016
International Poster Triennial Toyama 2018, Japan – Finalist
HKDA Global Design Award 2018 Bronze Award
11th Macau Design Biennial – Bronze
GRAPHIS Poster Annual 2016 Gold Award
One Show 2014 – Design Merit Award
GRAPHIS Poster Annual 2015 Gold Award
GRAPHIS Poster Annual 2015 Gold Award
HKDA Global Design Awards 2013 – Typography Merit
HKDA Global Design Awards 2013 – Stationery Merit
6 Works selected in ASIA-PACIFIC DESIGN Annual
RedDot Design Award 2013
GRAPHIS Poster Annual 2014 Platinum Award
Yahoo! Big Idea Chair Award – Best Display ROI Award 2013 Merit
RedDot Design Award 2012
Winner of the HKDA 40th Anniversary Logo Competition
GRAPHIS Poster Annual 2013 Platinum Award
GRAPHIS Design Annual 2013 Gold Award
Work selected in ASIA-PACIFIC DESIGN Annual 8
Yahoo! Big Idea Chair Award – Best Display ROI 2012 Merit
GRAPHIS Poster Annual 2012 Gold Award
GRAPHIS Logo Design 8 Gold Award
3 Works selected in ASIA-PACIFIC DESIGN Annual 7
Yahoo! Big Idea Chair Award – Best Display ROI 2011 Merit
Communication Arts Photography 2010 Award of Excellence
Yahoo! Big Idea Chair Award – Best Display ROI Award 2010 Outstanding